Build on sustainability - 2018-19A consumer goods company decided to improve and renew its communication around sustainability. Already known for its committment to offer environment-friendly products, the brand wanted to reach a different target, made of decision makers from medium and large businesses, telling about projects and initiatives for industrial users. We engaged media platform RCS to define a dedicated media plan with sponsored contents and a tailored distribution via Corriere.it and its social accounts.
- The pilot project had 6 contents in a 3-month timeframe, which racked up 68K views from 62K unique users, and over 9 million impressions
- The campaign was extended to create 12 additional contents in the following 9 months, with consistent results over time
- Each content was used to feed the company's blog and its social profiles, with peculiar reference to LinkedIN