Case Study

Evolve corporate positioning - 2017
A family-owned business for over a century, a Swiss food company started a full transformation when control was handed over to some young and highly motivated managers (management buy-in). B-Story contributed to the definition of a new corporate positioning, starting with an in-depth analysis of internal and external reputation by interviewing staff and key customers. Comparing competitors' storytelling, we supported the new management in shaping key messages and brand identity which are now used in any internal and external communication.

Our results?

  • The company revised and renewed all marketing and communication materials to align them with the new corporate positioning