Grow the audience through a media partner - 2019Used to dialogue with technicians and skilled counterparts, an international tech company specialising in smart urban networks decided to leave its comfort zone and address a wider audience, addressing town majors, city managers and urban planners. To aptly evolve their messages and tone of voice, B-Story facilitated the collaboration with a media platform such as Smart Cities World, and defined a media program to create and distribute a series of dedicated contents, including a white paper, some sponsored articles and a webinar.
- The white paper and sponsored articles got thousands of views in a few weeks, generating qualified leads that the media partner shared with the company
- More than 200 users attended the webinar live and/or on demand. This success persuaded our customer to schedule a briefing event within Smart City Expo World Congress 2019 (Barcelona, November 2019) to start in-person business conversations with some of the majors and City managers who registered online