Protect the brand after an acquisition - 2015We supported a parking technology company in re-positioning and managing communications related to its incorporation in a global group. With the aim of safeguarding and fostering the brand value, and reassuring customers and partners, we shaped a strategic and tactical plan starting from the outlining of key messages for different stakeholders. We activated multiple communication tools and channels when the acquisition was announced: corporate website, social media, customer newsletters and media relations. In its second phase, the project included the creation and dissemination of contents to help the market get the value of the group the company is now part of.
- The integration process was completed with no issues in customer, partner and media relations
- The brand succeeded in maintaining its reputation and the company is currently working with us to continue its marketing and communication activities, cultivating an international growth strategy