Turn employees into brand ambassadors on LinkedIN - 2019A renowned legal firm based in Rome and Milan chose B-Story for a training program to get employees familiar with digital communication and turn them into brand ambassadors, leveraging social media to dialogue with partners, customers, and legal community members. The training session focused on LinkedIN, both as a personal branding tool and an opportunity for the Company's content marketing, recruitment and selling processes. Participants were supported in creating or boosting their personal profiles, learning how to viralise ready-to-use corporate contents and define their own editorial plan.
- About 90% of staff lawyers now have an active LinkedIN profile (they were a little more than 50% before the training)
- The corporate LinkedIN page dramatically improved its performance in a few months, growing followers, views, interest and engagement rate