Case Study

Leverage contents to support business growth - 2017-18
An Italian software factory chose B-Story to manage its corporate blog, creating original contents about digital transformation, mobile technologies, artificial intelligence and related applications. We defined an editorial plan to prepare appealing articles for customers and partners, introducing industry news whenever possible. We took care of single contents and their viralization through social media.

Our results?

  • About 25 articles published every month on corporate blog, with good results in terms of views and social interactions 
  • Some of the contacts generated through the articles turned into business opportunities for the software factory