Even Millennials get old: most of GenY, now aged between 30 and 40, is facing a new phase of its life, with key decisions to be taken about family, kids and career. Is it time to adjust strategy for brands who have been chasing Millennials so far? According to Mintel, the evolution of Millennials values should be carefully analyzed to understand how their behaviours and consume attitudes are changing.
Happy birthday B-Story: two years of intense and passionate work, and lots of satisfaction. Thanks to companies, colleagues and partners who trust and continually support us!