Millennials get old

25-01-2018

Even Millennials get old: most of GenY, now aged between 30 and 40, is facing a new phase of its life, with key decisions to be taken about family, kids and career. Is it time to adjust strategy for brands who have been chasing Millennials so far? According to Mintel, the evolution of Millennials values should be carefully analyzed to understand how their behaviours and consume attitudes are changing.