29 January 2018
Seemingly stagnant distrust

Trust towards institutions, politics and media is plunging. Edelman’s Trust Barometer 2018 drives spotlights to the United States, with a 37-point aggregate drop in trust in the latest 12 months, and Italy, where trust decreased 21 points.

Media has become the least-trusted institution at global level, but people are more likely to give credit to journalists, experts (doctors, technicians, professors) and CEOs of reputable companies, while peers and social media have lost some credibility. And this is a good news.

About digital information, trust in media, and news spreaders

About digital information, trust in media, and news spreaders

Gender violence, words do matter

Gender violence, words do matter

Brand safety: from digital advertising to media relations

Brand safety: from digital advertising to media relations

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