by Silvia Vergani | Jan 9, 2020 | Content marketing, Storytelling
Corporate museums allow brands to tell about their story, creating value for themselves and their territories. “Healthy institutions don’t neglect their past — they understand it both as a resource and an opportunity”. That’s Washington Post about corporate...
by Silvia Vergani | Dec 17, 2019 | Content marketing, Storytelling
Original and engaging contents, long formats and SEO are some of the reasons why brands are looking at podcasts to reach and seduce their audience What is it behind the success of The Daily by The New York Times, Morgana by Michela Murgia, La piena by Matteo Caccia,...
