In case of bad news

“Nobody likes the man who brings bad news”, wrote Sophocles in its Antigone. When the company faces a crisis or strong discontinuity, even the most skilled spokesperson might have a hard time. Neuroscience allows us to recognise and mitigate people reactions. [Leggi tutto]

Blockchain, brands and trust

Facebook and Cambridge Analytica, Oxfam and sexual abuses, Volkswagen and Dieselgate: these are among the scandals that are challenging public trust for popular global brands. Such crisis can be solved only through a structured intervention strategy, leveraging communication to support action and rebuild deteriorated relationships. But, if talking about prevention, some researchers look at blockchain technology as new possible tool to consolidate and protect corporate reputation.[Leggi tutto]