• Contact
  • Privacy & Cookie Policy
B-Story
  • About
  • Services
    • Corporate Communication
    • Internal Communication
    • Media Relations and Digital PR
    • Crisis Communication
    • Content Marketing
    • Training
  • Projects
  • Blog
  • English
    • Italian
Select Page
Unconscious bias, training helps (but is not enough)

Unconscious bias, training helps (but is not enough)

by Silvia Vergani | Feb 2, 2022 | Internal communication, Training & Public speaking

We are not racist, homophobic or sexist. But, when meeting a man and a woman in a law firm, almost all of us tend to think he is the attorney, and she is his assistant. And almost all of us tend to address foreigners informally, or refrain from choosing pink clothes...
The Great Resignation: can communication stem the tide?

The Great Resignation: can communication stem the tide?

by Silvia Vergani | Nov 25, 2021 | Internal communication

The Great Resignation is featuring record-breaking numbers. In the US, the quit rate – the share of workers who voluntarily leave their jobs – hit a new record of 3% in September 2021, says the Bureau of Labor and Statistics. Over 20 million people left their...
Resiliency or antifragility?

Resiliency or antifragility?

by Silvia Vergani | Feb 16, 2021 | Internal communication, Storytelling

Win a battle without crumpling is not enough. Obstacles need to become a new energy: antifragility is the watchword Resiliency is among the most used (and abused) buzzwords of the last year. Coming from material physics to state the ability to resist a hit without...
The ‘soft’ human element in Return to Office plans

The ‘soft’ human element in Return to Office plans

by Silvia Vergani | Sep 28, 2020 | Crisis Communication, Internal communication

In crisis management, we are used to consider the human factor from a ‘hard’ point of view, taking care of people physical health, safety, privacy, etc. One the lessons we can learn from Covid-19 is that its ‘soft’ side should always be in the radar. Covid-19 pandemic...
Corporate trainings, gamification is the new buzzword

Corporate trainings, gamification is the new buzzword

by Silvia Vergani | Jan 30, 2020 | Internal communication, Training & Public speaking

Injecting a gaming experience into a training program increases its effectiveness and overall user engagement. We have been talking of gamification since 2004, but it became a buzzword in 2010 after professor Jesse Schell’s speech at Dice Conference in Las...
When social employees are an issue

When social employees are an issue

by Silvia Vergani | Oct 1, 2019 | Internal communication, Social media & Digital PR

There are lots of valid reasons to encourage employees to be active on social media. But clear policies and a good degree of maturity are absolutely needed. Today brand communication is less about company contents on official channels, and more about people and their...
« Older Entries

Your stories are our own stories

B-Story srls – P. IVA / cod. fisc. 09349140963 – CCIAA Monza Brianza

  • Follow
  • Follow
Questo sito usa i cookies per migliorare la tua esperienza. Per favore conferma il tuo consenso
This website uses cookies to improve your experience. Please confirm your consent
- OK - NO - INFO
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
SAVE & ACCEPT