Media Relations and Digital PR

Media consumption habits are as varied as ever: in Italy, TV is still the most pervasive media, radio is highly followed and appreciated, printed paper readers are declining, while web and social media are rocketing. To reinforce corporate positioning and strenghten relations with key target audiences, we must communicate far beyond traditional press office and create a sound storytelling to be attractive across multiple platforms, from printed publications to the web, from radio to TV, up to social media.

We support you to identify the most appropriate channels to engage your stakeholders, and define wide-scope strategies where media relationsdigital PR and content marketing are integrated in a virtuous cycle.

We duly measure results to keep on track with the objectives you shared with us.

Our Services

 

Media relations
We supervise and manage ongoing relations with Italian media such as newswires, dailies, consumer and business publications, web magazines and blogs, radio and TVs, both at national and local level, selecting those which are more relevant for your target audience. We have frequent contacts with Italian-speaking publications in Switzerland and key international media dealing with energy and technology. We turn your contents in news-worthy stories, creating editorial opportunities through the most suitable tools (press kits and releases, interviews, media briefings and press conferences, etc.). We monitor and analyze media coverage to measure quantitative and qualitative results

Media partnership
We design and coordinate editorial partnerships and native advertising campaigns on key target media, driving focused initiatives for your brand and developing all necessary contents

Digital influencer engagement
We engage bloggers and digital influencers to define targeted communication projects. We manage and customize contents and tools (briefings and VIP events, videos and special contents) to maximize target reach and engagement 

 

Projects

No results found.

From our Blog

 

Corporate purpose drives performance, but needs consistency (and investments)

Corporate purpose drives performance, but needs consistency (and investments)

Influencer marketing: should we trust it?

Influencer marketing: should we trust it?

How much does a good Crisis Management Team count?

How much does a good Crisis Management Team count?

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