by Silvia Vergani | Jun 19, 2020 | Corporate Communication, Employer branding
The Covid-19 pandemic is putting pressure on most businesses and disrupted any hiring campaign. In the medium and long run, it will change the relational dynamics between employers and candidates. The head hunter Vittorio Nascimbene shares some insights Employment...
by Silvia Vergani | May 26, 2020 | Corporate Communication, Crisis Communication
In post Covid-19 de-confinement, communication should protect and reassure. It’s time for protection storytelling. The worst of crisis communication seems to be over. While companies struggle to go back to business as usual, marketing and communication try to...
by Silvia Vergani | Apr 30, 2020 | Corporate Communication, Crisis Communication
It’s not for therapies or the health system. Facing Covid-19, Singapore is inspiring lots of countries for the effective communication between institutions and citizens. When Singapore confirmed its first case of Covid-19 at the end of January, people...
by Silvia Vergani | Feb 19, 2020 | Corporate Communication, Corporate Social Responsibility
Brands should put themselves into their stakeholders’ shoes and increasingly activate circular communications In the content shock age, with so many contents exceeding the time and effort we can spend on them, corporate communication should perform “a radical...
by Silvia Vergani | Feb 3, 2020 | Corporate Communication
The 2020s start with sinking confidence in governments, businesses, media and NGOs. We are worried about our future, don’t expect to be better off in five years’ time, feel a growing sense of inequity and unfairness in the system. Recently discussed at World...
