by Silvia Vergani | Jun 29, 2022 | Corporate Communication
Smiling, happy partners in a TV spot soon after feminicide news. Travels and luxury product ads in between war reportage. Unfortunate combinations that are regrettable for the audience and detrimental for the brand. Traditional advertising gives the advertiser the...
by Silvia Vergani | Mar 15, 2022 | Corporate Communication, Corporate Social Responsibility
“It’s never been more essential for CEOs to have a consistent voice, a clear purpose, a coherent strategy, and a long-term view. Your company’s purpose is its north star in this tumultuous environment”, wrote Larry Fink, the CEO of BlackRock, in his 2022 letter to...
by Silvia Vergani | Dec 9, 2020 | Corporate Communication
After Covid-19, successful city branding more and more depends on how well it brings out the essence of what the city is and wants to be in the future When we think of New York City, we probably think of one of the world’s most desirable places to live, work, or...
by Silvia Vergani | Jun 25, 2020 | Corporate Communication, Crisis Communication
The pandemic is not yet behind us, and the idea of a new normal is being spread to quell any uncertainty generated by Covid-19. But does it really make sense to anchor at our old normality? We are experiencing de-confinement, still worried about a further virus...
by Silvia Vergani | Jun 19, 2020 | Corporate Communication, Employer branding
The Covid-19 pandemic is putting pressure on most businesses and disrupted any hiring campaign. In the medium and long run, it will change the relational dynamics between employers and candidates. The head hunter Vittorio Nascimbene shares some insights Employment...
by Silvia Vergani | May 26, 2020 | Corporate Communication, Crisis Communication
In post Covid-19 de-confinement, communication should protect and reassure. It’s time for protection storytelling. The worst of crisis communication seems to be over. While companies struggle to go back to business as usual, marketing and communication try to...
