by Silvia Vergani | Feb 26, 2019 | Corporate Communication
Author: Elvira Scibetta Legal marketing has been deeply changing in the last few years. Some insights from MOPI, the Italian association of marketing, communication and business development professionals from major domestic and international law firms. Since its...
by Silvia Vergani | Nov 27, 2018 | Storytelling
David Ogilvy used to say that people “don’t think what they feel, don’t say what they think, don’t do what they say”. With neuromarketing, brands try to understand consumers’ behaviours starting from their emotions In 2011, the...
by Silvia Vergani | Aug 28, 2018 | Content marketing
In the 1920s, the average consumption of informative and promotional contents was about 2 hours per day. Now, a century later, we talk about 11 hours per day: we are close to Content Shock, the threshold over which a human being can neither physiologically nor...
by Silvia Vergani | Jun 5, 2018 | Storytelling
Marketing and advertising don’t necessarily head towards the future. A lot of brands play with nostalgia and bring past products, characters or phenmenon to a second life. And results are not at all disappointing. Fashion knows it for sure, having teached it...
by Silvia Vergani | May 2, 2018 | Social media & Digital PR
Author: Alberto Muritano New European General Data Protection Regulation (GDPR) will be fully in force in less than a month. May 25th is the deadline companies should not miss to comply with the changes that will become effective, as summarized by the Italian Data...
