David Ogilvy used to say that people “don’t think what they feel, don’t say what they think, don’t do what they say”. With neuromarketing, brands try to understand consumers’ behaviours starting from their emotions[Leggi tutto]
In the 1920s, the average consumption of informative and promotional contents was about 2 hours per day. Now, a century later, we talk about 11 hours per day: we are close to Content Shock, the threshold over which a human being can neither physiologically nor phycologically stand any additional content.[Leggi tutto]
While companies get ready for smart working, the evolution of office chairs tells how our work habits have changed.[Leggi tutto]
Marketing and advertising don’t necessarily head towards the future. A lot of brands play with nostalgia and bring past products, characters or phenmenon to a second life. And results are not at all disappointing. [Leggi tutto]
Author: Alberto Muritano
New European General Data Protection Regulation (GDPR) will be fully in force in less than a month. May 25th is the deadline companies should not miss to comply with the changes that will become effective, as summarized by the Italian Data Protection Authority’s guidelines. [Leggi tutto]
Trust towards institutions, politics and media is plunging. Edelman’s Trust Barometer 2018 drives spotlights to the United States, with a 37-point aggregate drop in trust in the latest 12 months, and Italy, where trust decreased 21 points.
Media has become the least-trusted institution at global level, but people are more likely to give credit to journalists, experts (doctors, technicians, professors) and CEOs of reputable companies, while peers and social media have lost some credibility. And this is a good news.
Even Millennials get old: most of GenY, now aged between 30 and 40, is facing a new phase of its life, with key decisions to be taken about family, kids and career. Is it time to adjust strategy for brands who have been chasing Millennials so far? According to Mintel, the evolution of Millennials values should be carefully analyzed to understand how their behaviours and consume attitudes are changing.