Consolidate corporate culture, grow employability

An employee satisfaction survey reveiled that staff of an electronics company complained about the lack of significant training opportunities and employability programs. The HR manager implemented a series of corrective actions, and asked B-Story to design and launch a fortnightly newsletter. Main goal is to share news and contents about selected emerging technologies, where the company is focusing R&D efforts.

Our results?

  • The newsletter is highly appreciated by employees, the average open rate exceeds 85%.
  • The company is leveraging some contents to enrich its LinkedIN page, inviting active users to become brand ambassadors.
Train sustainability communicators

Train sustainability communicators

2022

Favour employees’ engagement

Favour employees’ engagement

2021

Turn data into storytelling

Turn data into storytelling

2021

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