An employee satisfaction survey reveiled that staff of an electronics company complained about the lack of significant training opportunities and employability programs. The HR manager implemented a series of corrective actions, and asked B-Story to design and launch a fortnightly newsletter. Main goal is to share news and contents about selected emerging technologies, where the company is focusing R&D efforts.
- The newsletter is highly appreciated by employees, the average open rate exceeds 85%.
- The company is leveraging some contents to enrich its LinkedIN page, inviting active users to become brand ambassadors.