comunicazione cross-culturale
2020
Favour effective cross-cultural communication

A European company, with critical business interests in the US and Asia, called for our support to design and deliver a training program to improve communication skills of employees who have daily interactions with colleagues, customers, and partners in other countries. The training was managed from remote in small groups; it focused on key features of cross-cultural communication by comparing learning and persuasion models of German, North American and Japanese cultures, together with their attitutes towards innovation, change, and leadership.

During the training we presented valuable research models by Richard Nisbett, Erin Meyer, and Richard D. Lewis, asking participants to share their experience and practice the tips we suggested. 

Our results?

  • 100% of attendees gave a highly positive feedback of the training, defining it useful and insightful for their job
  • The tips we discussed were successfully applied during some business meetings and negotitations in the following months
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