Turn data into storytelling

We partnered with a trade association to promote its annual Report and give data the widest possible visibility on Italian media. The Report provides a detailed overview of key industry trends and it’s traditionally disclosed during the association’s annual event. We turned data into stories and agreed a 3-step communication plan, creating a content bouquet (full Report and executive summary, press releases, infographics, audio-video pills with the President commenting the most relevant data). We pitched media before, during and after the event.

Our results?

About 120 articles generated in two months; 75% is entirely dedicated to the Report (the remaining 25% integrates data in scenario articles)

Major national dailies covered, including Il Sole 24 Ore, Corriere della Sera, La Repubblica, Il Messaggero

6 radio-TV outlets about the Report, some interviewing the President of the association, including TG5 (prime time edition), TG1 Economia, TG3, Radio 24

Create knowledge around sustainability

Create knowledge around sustainability

2024

Train sustainability communicators

Train sustainability communicators

2022

Favour employees’ engagement

Favour employees’ engagement

2021

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.