by Silvia Vergani | Jan 17, 2019 | Corporate Communication, Corporate Social Responsibility
Remaining low profile used to be imperative for companies when approaching politics or controversial topics. But the world has changed, and corporate activism is pointed out as the evolution of Corporate Social Responsibility Lots of companies tell about environmental...
by Silvia Vergani | Oct 2, 2018 | Corporate Communication
Better a ticker payroll than the opportunity to access corporate rates or services: less than 20% of Italian workers is likely to convert part of their salary into employee welfare programs. But it’s not just a matter of convenience. You may get confused when...
by Silvia Vergani | Sep 13, 2018 | Corporate Communication
Any company would have satisfied staff, as – you know – motivated people work harder and better. Beyond the positive impact on productivity and results, employees engagement is a priority for many organizations, and it is strongly related to internal communication....
by Silvia Vergani | Jul 30, 2018 | Corporate Communication, Storytelling
In the smartphone and digital technology age, we are forced to be quick, efficient, agile. But, when speed becomes extreme, a renewed call for slowness sticks out. And marketing turns slow too. Professor Lamberto Maffei, one of major international neuroscience...