by Silvia Vergani | May 16, 2024 | Media
A growing number of people in many countries tend to avoid the news. According to the latest Digital News Report by Reuters Institute, less than half (48%) of people are very or extremely interested in news, while more than a third (36%) say they sometimes or often...
by Silvia Vergani | Jun 21, 2023 | Media
The shocks we experienced in the last years, including COVID-19 pandemic and the Ukraine war, have accelerated the shift towards a more digital, mobile, and platform-dominated media landscape. But the complexity of current political, economic, and societal changes is...
by Silvia Vergani | Jan 12, 2023 | Media
Is it the same if we say that Mary was raped, or that James raped her? No. The words we choose to tell a violence are not neutral as they contribute to shape the perception of readers or listeners about the event, its context, the victim and the aggressor. A lot has...
by Silvia Vergani | Jan 26, 2022 | Media
We don’t trust governments, and not even media. Edelman’s 2022 Trust Barometer only saves businesses: people look at CEOs and private companies for authoritativeness and viable solutions to global issues such as economic uncertainty, climate change, social...
by Silvia Vergani | Dec 3, 2021 | Media, Misinformation
In the 1960s and ‘70s, Professor George Gerbner studied the effects of TV exposure on the US audience to investigate how far it could conform and influence people. He didn’t measure any immediate impact but ended in the so called ‘cultivation theory’. He said the TV...
by Silvia Vergani | Apr 23, 2021 | Media, Storytelling
From niche formats to valuable, multimedia contents. Longform stories are now in the portfolio of many editorial groups In 2000 we could keep our attention for about 12 seconds on average, now the threshold is about 8 seconds. This probably explains why we read far...
